In case you’ve been living under a rock for the past few years, you are well aware that the Disney Company will be opening a new land at both their Disneyland and Disney World resorts. And unless you’ve been living under an even larger rock, you may have heard of the movie this land is based on, Star Wars.
Star Wars: Galaxy’s Edge is touted to be Disney’s most immersive land experience to date. Signage around the park will be in an alien language, which can be translated through the Disney Play app. Olga’s Cantina will feature alcohol and live entertainment. Savi’s Workshop will allow you to build a custom lightsaber. You will even be able to build a reputation as a visitor to Black Spire Outpost. But we aren’t here to talk about all the majorly hyped aspects of Galaxy’s Edge.
We would like to take the time to appreciate how Disney goes to unrivaled lengths to build an experience for their guests, even if one of those aspects just get emptied and tossed aside.
Disney has partnered with Coke to create custom bottles that will be exclusively sold in the Galaxy’s Edge area of the park.
It is incredible to see how committed Disney is to creating a unique experience for their guests.
Even though this is a tiny, unnecessary detail, it is one that is making headlines as just another way Disney is knows how to deliver with excellence.
This just goes to show that no matter how strong your brand’s reputation may be, a little extra effort in the packaging can make a difference.
Let’s get you and your product to stand out too!